Feature · Story

Turn the numbers into a decision people act on.

Story is where the analysis becomes a narrative - charts, tables and the reasoning behind them, built on the same governed numbers your model produced. Not slides assembled by hand the night before.

Q3 review

Pricing is the lever that moves Q3.

Pricing
Churn
Volume

Of every lever we tested, a 2% price move changes the Q3 outcome more than any volume gain we can realistically reach - so the plan should protect price first.

Compose

Narrative and numbers, in one place.

Write the why alongside the figures - in a clean, editorial format built for reading, not just for dashboards.

  • Narrative + evidence together. Explain the decision next to the drivers, scenarios and forecasts that support it.
  • Editorial by design. Long-form, readable typography for a document someone will actually sit and read.
  • Charts from the model, not screenshots. Drop in the drivers chart or a scenario, pulled live from the same numbers.
  • Ready to present. Charts, tables and live text on one page, all from a single source of truth, with auto-generated narrative in beta.
Charts & tables

Charts, organised by what you mean.

Story’s chart gallery is organised by intent - you start from the point you’re making and pick the chart that makes it, all on your governed numbers.

Describe

What does one field look like?
box plot

Compare

Which is bigger?
bar (highly flexible)

Trend

Where is it heading?
line · area

Correlate

What relates to what?
scatter · heatmap

Compose

What is it made of?
pie · donut · treemap · stacked

Distribute

How is it spread?
histogram · hexbin

Evaluate

Are we on target?
bullet · variance bar · waterfall · dumbbell · tornado

Summary

The headline numbers
KPI · stats

Organised by intent

Browse the gallery by what you’re trying to show - Describe, Compare, Trend, Correlate, Compose, Distribute, Evaluate, Summary - and pick the chart that makes your point.

Fine-grained control

Map fields to X, Y, colour, size and tooltip; set an aggregation, a named metric or an inline formula per encoding; tune bins and scales; control legend, colour scheme, grid, stacking and sort.

Rich tables, too

Detail, grouped, pivot and hierarchical tables - sparkline, progress and badge cells, eleven aggregations, conditional formatting (colour scales, data bars, icon sets, thresholds) and subtotals.

Every chart and table stays linked to the model - so the moment the numbers change, the visuals change with them.

Live numbers

When the model changes, the story changes.

Because every figure and chart is connected to the model, your story is never stale. Update an assumption and the narrative updates with it - no re-pasting screenshots, no version that quietly disagrees with the spreadsheet. The story, the model and the data are the same thing.

The last mile

The final step, on the same foundation.

Story sits at the end of the chain - every other capability feeds it, so what you present is exactly what the model computed.

Data flow Drivers Future views Story Decision

See your analysis become a story.

Bring a decision you need to make the case for. We’ll build the model and the narrative on the same numbers - in one session.

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